Last week, one of our customers shared an article with us that (1) describes their biggest pain point, (2) how that pain is translated into different areas of friction, and (3) how they see Mutara's products helping them.
We felt it would make an excellent blog post.
"Considering Gen Z-ers have an average attention span of just 8 seconds, navigating to multiple pages could potentially cause a prospect to lose interest and leave your site"
In prior blog posts, we described how engagement is critical to meeting admissions goals. The author takes this further, highlighting different points where friction intersects with the prospective candidate’s relationship with an institution. These can be organized into two main categories:
Many people may say that these two are one and the same. However, there are a number of key differences between the two.
These challenges are rooted in the fact that different candidates have different backgrounds and goals – and that the experience presented them should take that into account.
Because you can't accomplish this with a one-size-fits-all approach, our customers start with a design thinking workshop that helps identify, rank, and incorporate persona-related requirements into our software -- ensuring that the process is optimized for each type of candidate.
User interface challenges are more general in nature. They relate to how to apply technology to ensure that the user experience is engaging. This includes the following:
These are the fundamental requirements for any modern web-based application.