One of the more interesting aspects of working in the higher education space is the amount of change and innovation that has been occurring in recent years. Dual-enrollment programs is one of the more exciting ways that schools are re-thinking how they engage with students.
The Higher Education User Group's annual conference wrapped up this Wednesday. It was incredible to catch up with old friends, discuss challenges and trends faced by small and large institutions, and discuss how they are adapting to the changing world inherent in the industry. Here are some of my reactions and observations.
Now that Rose State College has been using Mutara's Application for Admission solution for several years, how are they doing? We compiled the statistics and are pleased to report impressive results from both the student enrollment and back office perspective.
Most institutions spend well upwards of $250,000 per year on digital advertising to recruit new students. Yet, most marketing and admissions leaders have no visibility into the effectiveness of those campaigns -- which prevents them from making key decisions affecting their success.
2 months ago (May, 2022), the National Student Clearinghouse Research Center put out a report about the recent drop in upward transfer enrollment. This is a significant issue for institutions who are already seeing drops in enrollment.
You want to improve the enrollment numbers at your institution. What's the best way to do this? Industry best practice is to adopt a CRM for engaging with your prospective students, right? Not so fast. What you don't know could definitely hurt you.
Diversity and Inclusion. Whether your institution's goal is to attract new students to offer new experiences and world views or expand enrollment numbers, moving the needle can be a challenge. Fortunately, there is one thing you can do to engage these candidates and achieve your diversity goals.
What do OKTA, Veeva, and the company that would eventually become Workday have in common?
If you were to say that founding members of each of these $20+ billion dollar companies all worked for Baer Tierkel at PeopleSoft, you would be right. I was fortunate to be part of this team, the AKTT (Ass-Kicking-Tools-Team), where I also met Brian Sparling and Chris Heller who both co-founded companies with me.
This year's Alliance 2022 marks the 25th year of this Higher Education / Public Sector conference. As a former PeopleSoft employee, I am proud to have presented at the very first one -- and have participated in almost all of them since.
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