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Most institutions spend well upwards of $250,000 per year on digital advertising to recruit new students. Yet, most marketing and admissions leaders have no visibility into the effectiveness of those campaigns -- which prevents them from making key decisions affecting their success.
Diversity and Inclusion. Whether your institution's goal is to attract new students to offer new experiences and world views or expand enrollment numbers, moving the needle can be a challenge. Fortunately, there is one thing you can do to engage these candidates and achieve your diversity goals.
What do OKTA, Veeva, and the company that would eventually become Workday have in common?
If you were to say that founding members of each of these $20+ billion dollar companies all worked for Baer Tierkel at PeopleSoft, you would be right. I was fortunate to be part of this team, the AKTT (Ass-Kicking-Tools-Team), where I also met Brian Sparling and Chris Heller who both co-founded companies with me.
Over the past several months, we've talked with a number of institutions about their plans to implement competency-based education (CBE), and how these plans will reduce barriers, reach new students, and improve student success.
You’ve captured the attention of a prospective student. Congratulations, your marketing and recruiting efforts are paying off. Now, it’s time to get them on the path to becoming a new student.
"We don't have the budget to implement anything new for our admissions"
We've heard this from a number of institutions who are struggling with declining enrollment....
In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student. We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.
This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.
Lead. Yield. Call it what you will. Attracting candidates is important to every university. Most organizations are looking for ways to improve admissions results. Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield.
Last week, one of our customers shared an article with us that (1) describes their biggest pain point, (2) how that pain is translated into different areas of friction, and (3) how they see Mutara's products helping them.
"Please select the type of student you are"
This was the very first question asked in the online application of an institution we met with this week. It was followed by 11 choices from which a candidate was expected to choose.