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Got Leadership Mojo? What I learned from one of the greats

What do OKTA, Veeva, and the company that would eventually become Workday have in common?

If you were to say that founding members of each of these $20+ billion dollar companies all worked for Baer Tierkel at PeopleSoft, you would be right. I was fortunate to be part of this team, the AKTT (Ass-Kicking-Tools-Team), where I also met Brian Sparling and Chris Heller who both co-founded companies with me. 

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Image of engaged candidate with text saying Right Information, Right Time, Right Channel

The 3 Commandments of Admissions Engagement

In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student.  We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.

This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.

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