Over the past several months, we've talked with a number of institutions about their plans to implement competency-based education (CBE), and how these plans will reduce barriers, reach new students, and improve student success.
People who've spent time recently on high school or college campuses will notice that students spend a considerable amount of time in the digital world on mobile devices. Students use them to get information, communicate, complete tasks, and are notified of important (or interesting) things.
Are you using QR codes in your admissions? If not, you should -- as they can supercharge engagement with your candidates. They're easy to use. They work well with mobile devices. And; one can get started without navigating the internet or typing a web address.
"We don't have the budget to implement anything new for our admissions"
We've heard this from a number of institutions who are struggling with declining enrollment....
Last week Mechelle Aitson-Roessler, AVP of Enrollment Management and Registrar at Rose State College (RSC), presented her institution's journey to addressing their admissions challenges.
In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student. We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.
This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.
Lead. Yield. Call it what you will. Attracting candidates is important to every university. Most organizations are looking for ways to improve admissions results. Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield.
It’s a new year and new decade. What are the trends and outlook in Higher Education? Are today’s institutions prepared?
Over the past couple of years, the Higher Education industry has gone through an unprecedented level of innovation. Technology, competition, and market expectations have collided to create this perfect storm.
It’s not an easy question to answer. There are many factors involved in making sound admissions decisions. It’s crucially important to get it right because it affects every aspect of the institution.