People who've spent time recently on high school or college campuses will notice that students spend a considerable amount of time in the digital world on mobile devices. Students use them to get information, communicate, complete tasks, and are notified of important (or interesting) things.
Are you using QR codes in your admissions? If not, you should -- as they can supercharge engagement with your candidates. They're easy to use. They work well with mobile devices. And; one can get started without navigating the internet or typing a web address.
You’ve captured the attention of a prospective student. Congratulations, your marketing and recruiting efforts are paying off. Now, it’s time to get them on the path to becoming a new student.
Last week, one of our customers shared an article with us that (1) describes their biggest pain point, (2) how that pain is translated into different areas of friction, and (3) how they see Mutara's products helping them.
"Please select the type of student you are"
This was the very first question asked in the online application of an institution we met with this week. It was followed by 11 choices from which a candidate was expected to choose.
In our prior bog entry, we defined the nontraditional student and described the impact they will have on the Higher Education Industry going forward. Now that you’re ready to increase enrollment through this demographic. How do you do it?
It’s a Saturday morning and I’m having coffee with a few friends. As I sip on my cappuccino, I hear about the most tender and juicy ribeye in history; and how it was prepared. My interest is peaked. What would it take for me to make perfect steaks?
Ever since I wrote about how the online application could be hurting your ability to innovate, I’ve had many discussions with institutions discussing ways they've increased their candidate pool and engagement throughout the applicant journey – and how this has a direct impact on their admissions results.
Over the past couple of years, the Higher Education industry has gone through an unprecedented level of innovation. Technology, competition, and market expectations have collided to create this perfect storm.