--- title: Mutara Inc | Lead generation description: Lead generation | Higher Education Admissions and Student Success Software --- [![www.mutarainc.com](https://blog.mutarainc.com/hs-fs/hubfs/Mutara_H_Web.png?width=864&height=325&name=Mutara_H_Web.png "www.mutarainc.com")](http://mutarainc.com) Open main menu Close main menu # Blog Select Category Trends Best practices Higher Education Admissions In the news Institutional value User experience News Nontraditional Community College 2020 HEUG Enabling Technology Examples Our Journey Lead generation 2019 2025 Customer Success Holistic admissions Mobility Video 2023 Article Competency-based education Continuing Education NACAC Quote Student Success Posts about: ## Lead generation ![Image of an empty, broken piggy bank](https://blog.mutarainc.com/hubfs/Canva%20-%20Boken%20Piggy%20Bank.png) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [Institutional value](https://blog.mutarainc.com/tag/institutional-value) ### [Admissions Engagement - the Cost of Maintaining the Status Quo](https://blog.mutarainc.com/admissions-engagement-the-true-cost-of-maintaining-the-status-quo) > "We don't have the budget to implement anything new for our admissions" We've heard this from a number of institutions who are struggling with declining enrollment. In... [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/admissions-engagement-the-true-cost-of-maintaining-the-status-quo) ![Image of engaged candidate with text saying Right Information, Right Time, Right Channel](https://blog.mutarainc.com/hubfs/Information%20Time%20Channel%20Hero%20Image.png) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [Institutional value](https://blog.mutarainc.com/tag/institutional-value) ### [The 3 Commandments of Admissions Engagement](https://blog.mutarainc.com/admissions-engagement-basics) In our [prior blog entry](https://blog.mutarainc.com/need-to-increase-enrollment-lets-talk-inbound-marketing-and-admissions), we mapped out the journey that candidates follow from an unknown person to a student.  We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey. This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/admissions-engagement-basics) ![](https://blog.mutarainc.com/hubfs/Yield%20dial%20-%201000x571.png) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [Institutional value](https://blog.mutarainc.com/tag/institutional-value) ### [The 4 letter word that's good for admissions](https://blog.mutarainc.com/need-to-increase-enrollment-lets-talk-inbound-marketing-and-admissions) Lead.  Yield.  Call it what you will.  Attracting candidates is important to every university.  Most organizations are looking for ways to improve admissions results.  Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/need-to-increase-enrollment-lets-talk-inbound-marketing-and-admissions) ![Untitled design-3](https://blog.mutarainc.com/hubfs/Untitled%20design-3.png) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [User experience](https://blog.mutarainc.com/tag/user-experience) ### [Want to Increase Yield?  Follow a White Glove Admissions Process](https://blog.mutarainc.com/want-to-increase-yield-follow-a-white-glove-admissions-process) Ever since I wrote [about how the online application could be hurting your ability to innovate](https://blog.mutarainc.com/admissions-and-the-common-app-is-your-online-application-hurting-your-institution), I’ve had many discussions with institutions discussing ways they've increased their candidate pool and engagement throughout the applicant journey – and how this has a direct impact on their admissions results. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/want-to-increase-yield-follow-a-white-glove-admissions-process) ![Open door hero image](https://blog.mutarainc.com/hubfs/Open%20door%20hero%20image.jpg) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [Institutional value,](https://blog.mutarainc.com/tag/institutional-value) [User experience](https://blog.mutarainc.com/tag/user-experience) ### [Admissions and the Common App:  Is your Online Application hurting your institution?](https://blog.mutarainc.com/admissions-and-the-common-app-is-your-online-application-hurting-your-institution) Over the past couple of years, the Higher Education industry has gone through an [unprecedented level of innovation.](https://www.brookings.edu/blog/education-plus-development/2019/01/10/top-6-trends-in-higher-education/) Technology, competition, and market expectations have collided to create this perfect storm.  [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/admissions-and-the-common-app-is-your-online-application-hurting-your-institution) ### Schedule a Demo #### Company - [About Mutara](https://info.mutarainc.com/about-mutara) - [Blog](https://blog.mutarainc.com) - [Privacy Policy](https://info.mutarainc.com/privacy-terms) #### Products - [Admissions Candidate Application](https://info.mutarainc.com/product-application-for-admissions) - [Non-Degree Registration and Enrollment](https://info.mutarainc.com/product-continuing-education) [Follow us on LinkedIn](https://www.linkedin.com/company/mutarainc/) [Follow us on Twitter](https://twitter.com/mutarainc) [Follow us on Facebook](mailto:info@mutarainc.com)