Blog

"We don't have the budget to implement anything new for our admissions"

We've heard this from a number of institutions who are struggling with declining enrollment. In...

In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student.  We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.

This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.

Lead.  Yield.  Call it what you will.  Attracting candidates is important to every university.  Most organizations are looking for ways to improve admissions results.  Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield.

Ever since I wrote about how the online application could be hurting your ability to innovate, I’ve had many discussions with institutions discussing ways they've increased their candidate pool and engagement throughout the applicant journey – and how this has a direct impact on their admissions results.

Over the past couple of years, the Higher Education industry has gone through an unprecedented level of innovation. Technology, competition, and market expectations have collided to create this perfect storm.