Diversity and Inclusion. Whether your institution's goal is to attract new students to offer new experiences and world views or expand enrollment numbers, moving the needle can be a challenge. Fortunately, there is one thing you can do to engage these candidates and achieve your diversity goals.
Access to Technology
National Center for Education Statistics published a report illustrating the disparity in access to technology between different ethnic backgrounds and income levels. The number of students who don't have access to the internet at home via a computer is a significant barrier to reaching them as potential students.
Mobile Access Drives Diversity
This means that institutions that optimize their admissions engagement strategy for computer access are putting these potential students at a disadvantage. Adopt a mobile-first strategy and your institution can immediately reach an additional 10%-12% of diverse candidates.
Therefore, you can improve diversity and inclusion by doing the following:
- Mobile-enable your application for admission and other student systems. This means that these systems need to be easy to use on a smartphone and be fully-functioned.
- Engage with candidates via text messaging and voice. These are channels optimized for mobile devices. Although email is available on smartphones, it isn't the optimal method of engagement on that platform.
If you want to see this in action, check out the video below, where a candidate starts the admission process on their smart phone from a flyer received at a recruiting event.