As another fall recruitment cycle comes to a close, one can’t help but think about all of the challenges facing enrollment managers. From shifting demographics and changes in student mobility patterns to limited flexibility and agility in developing new and diverse educational opportunities to functioning with a heavy workload in a high-stress environment, it is not an easy time to be working in enrollment management. Mining through the mounting challenges, tasks, and meetings, the last thing enrollment leaders should be worried about is the application for admission and the technology associated with it.
Many institutions today are facing a competitive landscape and are searching for ways to remove barriers to candidate engagement. However, many also want a more complete picture of the candidate as part of the decision-making process for both admissions and finical aid. What does this mean for essays on either the application or within standardized tests?
It’s not an easy question to answer. There are many factors involved in making sound admissions decisions. It’s crucially important to get it right because it affects every aspect of the institution.