User Registration in Admissions: Do's and Don'ts
You’ve captured the attention of a prospective student. Congratulations, your marketing and recruiting efforts are paying off. Now, it’s time to get them on the path to becoming a new student.
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Admissions
Admissions Engagement - the Cost of Maintaining the Status Quo
"We don't have the budget to implement anything new for our admissions"
We've heard this from a number of institutions who are struggling with declining enrollment....
By the numbers: RSC increases admissions activity by 33% with Mutara
Last week Mechelle Aitson-Roessler, AVP of Enrollment Management and Registrar at Rose State College (RSC), presented her institution's journey to addressing their admissions challenges.
The 3 Commandments of Admissions Engagement
In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student. We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.
This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.
The 4 letter word that's good for admissions
Lead. Yield. Call it what you will. Attracting candidates is important to every university. Most organizations are looking for ways to improve admissions results. Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield.
2020 Fall Enrollment Trends -- The Good, The Bad, and The Ugly
If you work in the higher education industry, you probably don't need a report to tell you that 2020 was a challenge for colleges and universities. However, the most recent report put together by the National Student Clearinghouse (link here) gives insight into how COVID has affected enrollment in each type of school and demographic -- and it's not all doom and gloom.
Is Friction affecting your candidates' college application experience?
Last week, one of our customers shared an article with us that (1) describes their biggest pain point, (2) how that pain is translated into different areas of friction, and (3) how they see Mutara's products helping them.
Are you frustrating your admissions candidates with this question?
"Please select the type of student you are"
This was the very first question asked in the online application of an institution we met with this week. It was followed by 11 choices from which a candidate was expected to choose.
Why the status quo won’t work for engaging the Nontraditional Student
In our prior bog entry, we defined the nontraditional student and described the impact they will have on the Higher Education Industry going forward. Now that you’re ready to increase enrollment through this demographic. How do you do it?
Why the Nontraditional Student will disrupt Higher Education
It’s a new year and new decade. What are the trends and outlook in Higher Education? Are today’s institutions prepared?