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In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student. We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.
This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.
Lead. Yield. Call it what you will. Attracting candidates is important to every university. Most organizations are looking for ways to improve admissions results. Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield.
If you work in the higher education industry, you probably don't need a report to tell you that 2020 was a challenge for colleges and universities. However, the most recent report put together by the National Student Clearinghouse (link here) gives insight into how COVID has affected enrollment in each type of school and demographic -- and it's not all doom and gloom.
Last week, one of our customers shared an article with us that (1) describes their biggest pain point, (2) how that pain is translated into different areas of friction, and (3) how they see Mutara's products helping them.
"Please select the type of student you are"
This was the very first question asked in the online application of an institution we met with this week. It was followed by 11 choices from which a candidate was expected to choose.
In our prior bog entry, we defined the nontraditional student and described the impact they will have on the Higher Education Industry going forward. Now that you’re ready to increase enrollment through this demographic. How do you do it?
It’s a new year and new decade. What are the trends and outlook in Higher Education? Are today’s institutions prepared?
Thank you for all of you who attended this week's webinar: Optimizing your Admissions.
It’s a Saturday morning and I’m having coffee with a few friends. As I sip on my cappuccino, I hear about the most tender and juicy ribeye in history; and how it was prepared. My interest is peaked. What would it take for me to make perfect steaks?
Ever since I wrote about how the online application could be hurting your ability to innovate, I’ve had many discussions with institutions discussing ways they've increased their candidate pool and engagement throughout the applicant journey – and how this has a direct impact on their admissions results.