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For institutions struggling with recruitment and enrollment, continuing education could be a pathway for colleges and universities in need of delivering value to prospective students and finding alternative streams of revenue. But to have a successful continuing education (CE) program, institutions must dedicate adequate resources and technology to those programs.
As another fall recruitment cycle comes to a close, one can’t help but think about all of the challenges facing enrollment managers. From shifting demographics and changes in student mobility patterns to limited flexibility and agility in developing new and diverse educational opportunities to functioning with a heavy workload in a high-stress environment, it is not an easy time to be working in enrollment management. Mining through the mounting challenges, tasks, and meetings, the last thing enrollment leaders should be worried about is the application for admission and the technology associated with it.
Most institutions spend well upwards of $250,000 per year on digital advertising to recruit new students. Yet, most marketing and admissions leaders have no visibility into the effectiveness of those campaigns -- which prevents them from making key decisions affecting their success.
After participating virtually in 2021, it was refreshing to reconnect with old colleagues and make new connections at the 2022 FACRAO Annual Summit in Daytona Beach last week.
You want to improve the enrollment numbers at your institution. What's the best way to do this? Industry best practice is to adopt a CRM for engaging with your prospective students, right? Not so fast. What you don't know could definitely hurt you.
It’s that time in the admissions cycle again - summer melt. As a former admissions counselor, I fully understand the anxiety, stress, and frustration that comes with this part of the admissions process. You have nurtured fantastic relationships and gained commitment from your candidate pool. You are riding high as the spring semester ends. Then, as it happens with every admissions cycle, commitments start getting softer, and your candidate pool starts to shrink.
This past April many community colleges across the county joined in celebrating Community College Month (#ccmonth). The Association of Community College Trustees (ACCT) coordinated a grassroots campaign to “increase awareness and understanding of the value of community colleges both locally and nationally.” As we followed the celebration around the country, we wanted to share some highlights and takeaways from the great work these two-year institutions are doing.
After two years of being virtual, it was great to reconnect with HEUG colleagues in-person at Alliance.
Stealth applicants have always been a challenge for institutions. However, the pandemic amplified those challenges as institutions had to adapt processes, like going test-optional, and college fair and campus visit opportunities were limited due to pandemic-related restrictions and safety concerns. Although pandemic-related restrictions are being lifted, allowing more open on- and off-campus events, many institutions are not changing their test-optional policies.
Spending nearly a decade as an enrollment management professional until recently, I experienced the challenge that the impending traditional enrollment cliff presents for universities and colleges. I was often faced trying to find solutions to the same recurring questions: