Are you using QR codes in your admissions? If not, you should -- as they can supercharge engagement with your candidates. They're easy to use. They work well with mobile devices. And; one can get started without navigating the internet or typing a web address.
This video shows a Rose State College applicant using a QR code to quickly and easily register and apply -- just from a paper flyer.
As you can see, there is no friction to the application process. The candidate starts within 5 seconds of receiving the flyer. In this 86 second video, the candidate does the following:
This is ideal for your applicants because:
Your recruiters are already engaging directly with admissions candidates whenever they're in face-to-face situations as well as sending them information.
Now, the recruiter can capitalize on the excitement he/she builds with your candidates. The candidate can get started right when deciding he/she is interested. He/she can get help from your personnel while they're face-to-face. And, your personnel will have confidence that the candidate has completed the application (and is moving through the admissions process) before he/she leaves.
If your institution isn't leveraging QR codes in this manner, there are 4 things that need to happen.
Often, institutions have everything in place except the QR code image itself. Historically, you'd need a QR code generator (e.g. a website like http://createqrcode.appspot.com ). However, Google Chrome also has this capability directly within the address bar.