Image of engaged candidate with text saying Right Information, Right Time, Right Channel

The 3 Commandments of Admissions Engagement

In our prior blog entry, we mapped out the journey that candidates follow from an unknown person to a student.  We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey.

This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey.

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The 4 letter word that's good for admissions

Lead.  Yield.  Call it what you will.  Attracting candidates is important to every university.  Most organizations are looking for ways to improve admissions results.  Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield.

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2020 NACAC Virtual Conference Recap

This week Mutara had the opportunity to exhibit and present at the National Association for College Admission Counseling (NACAC) Virtual conference.  This was a first time I participated with this community and found it extremely informative.  As expected, the overall theme was COVID-19 and how institutions are coping and planning.

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