"Please select the type of student you are" This was the very first question asked in the online application of an institution we met with this week. It was followed by 11 choices from which a candidate was expected to choose.
In our prior bog entry, we defined the nontraditional student and described the impact they will have on the Higher Education Industry going forward. Now that you’re ready to increase enrollment through this demographic. How do you do it?
It’s a Saturday morning and I’m having coffee with a few friends. As I sip on my cappuccino, I hear about the most tender and juicy ribeye in history; and how it was prepared. My interest is peaked. What would it take for me to make perfect steaks?
Ever since I wrote about how the online application could be hurting your ability to innovate, I’ve had many discussions with institutions discussing ways they've increased their candidate pool and engagement throughout the applicant journey – and how this has a direct impact on their admissions results.