--- title: Mutara Inc (6) description: Higher Education Admissions and Student Success Software (6) --- [![www.mutarainc.com](https://blog.mutarainc.com/hs-fs/hubfs/Mutara_H_Web.png?width=864&height=325&name=Mutara_H_Web.png "www.mutarainc.com")](http://mutarainc.com) Open main menu Close main menu # Blog Select Category Trends Best practices Higher Education Admissions In the news Institutional value User experience News Nontraditional Community College 2020 HEUG Enabling Technology Examples Our Journey Lead generation 2019 2025 Customer Success Holistic admissions Mobility Video 2023 Article Competency-based education Continuing Education NACAC Quote Student Success ![Image of engaged candidate with text saying Right Information, Right Time, Right Channel](https://blog.mutarainc.com/hubfs/Information%20Time%20Channel%20Hero%20Image.png) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [Institutional value](https://blog.mutarainc.com/tag/institutional-value) ### [The 3 Commandments of Admissions Engagement](https://blog.mutarainc.com/admissions-engagement-basics) In our [prior blog entry](https://blog.mutarainc.com/need-to-increase-enrollment-lets-talk-inbound-marketing-and-admissions), we mapped out the journey that candidates follow from an unknown person to a student.  We also described that inbound marketing focuses on optimizing each of the transition points so that more people successfully navigate that journey. This article will now discuss how to engage the candidate, which is the mechanism by which you move a candidate from one stage to the next in the admissions journey. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/admissions-engagement-basics) ![](https://blog.mutarainc.com/hubfs/Yield%20dial%20-%201000x571.png) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Lead generation,](https://blog.mutarainc.com/tag/lead-generation) [Institutional value](https://blog.mutarainc.com/tag/institutional-value) ### [The 4 letter word that's good for admissions](https://blog.mutarainc.com/need-to-increase-enrollment-lets-talk-inbound-marketing-and-admissions) Lead.  Yield.  Call it what you will.  Attracting candidates is important to every university.  Most organizations are looking for ways to improve admissions results.  Whether you’re trying to improve enrollment for the institution as a whole or for specific groups of students, it all starts with leads or yield. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/need-to-increase-enrollment-lets-talk-inbound-marketing-and-admissions) ![A picture of a pen pointing to a line graph](https://blog.mutarainc.com/hubfs/Canva%20-%20Chart%20trend%20800x466.png) [Higher Education,](https://blog.mutarainc.com/tag/higher-education) [Trends,](https://blog.mutarainc.com/tag/trends) [In the news,](https://blog.mutarainc.com/tag/in-the-news) [2020](https://blog.mutarainc.com/tag/2020) ### [2020 Fall Enrollment Trends -- The Good, The Bad, and The Ugly](https://blog.mutarainc.com/2020-fall-enrollment-trends-the-good-the-bad-and-the-ugly) If you work in the higher education industry, you probably don't need a report to tell you that 2020 was a challenge for colleges and universities.  However, the most recent report put together by the National Student Clearinghouse [(link here)](https://nscresearchcenter.org/stay-informed/) gives insight into how COVID has affected enrollment in each type of school and demographic -- and it's not all doom and gloom. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/2020-fall-enrollment-trends-the-good-the-bad-and-the-ugly) ![Go-live announcement for Rose State College](https://blog.mutarainc.com/hubfs/rsc%20go%20live%201%20800x466.png) [News,](https://blog.mutarainc.com/tag/news) [Customer Success,](https://blog.mutarainc.com/tag/customer-success) [Quote](https://blog.mutarainc.com/tag/quote) ### [Rose State College Implements Mutara Admissions Solution](https://blog.mutarainc.com/rose-state-college-implements-mutara-admissions-application-solution) We are pleased to announce that following a short 5 month implementation, Rose State College deployed Mutara's Admissions Candidate Application SaaS product on February 3, 2020.   [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/rose-state-college-implements-mutara-admissions-application-solution) [Trends,](https://blog.mutarainc.com/tag/trends) [2020,](https://blog.mutarainc.com/tag/2020) [NACAC](https://blog.mutarainc.com/tag/nacac) ### [2020 NACAC Virtual Conference Recap](https://blog.mutarainc.com/2020-virtual-nacac-recap) This week Mutara had the opportunity to exhibit and present at the National Association for College Admission Counseling (NACAC) Virtual conference.  This was a first time I participated with this community and found it extremely informative.  As expected, the overall theme was COVID-19 and how institutions are coping and planning. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/2020-virtual-nacac-recap) ![Students in a class](https://blog.mutarainc.com/hubfs/Canva%20-%20Mature%20Student%20in%20Class%20300x175.jpg) [Higher Education,](https://blog.mutarainc.com/tag/higher-education) [Trends,](https://blog.mutarainc.com/tag/trends) [In the news,](https://blog.mutarainc.com/tag/in-the-news) [2020,](https://blog.mutarainc.com/tag/2020) [Nontraditional](https://blog.mutarainc.com/tag/nontraditional) ### [Google announces Google Career Certificates.  Should Higher Education institutions be worried?](https://blog.mutarainc.com/google-career-certificates.-what-does-this-mean-for-higher-education) Today, Business Insider had an [opinion piece](https://www.businessinsider.com/google-careers-certificate-program-changed-game-universities-should-pay-attention-2020-9) about [Google's Career Certificates program](https://grow.google/certificates/), which allows non-degree learning to help people (especially people in IT) gain critical skills that can help them advance their careers.  In our blog, we've previously discussed how the higher education market is has recognized the opportunity growth of lifetime learning and the nontraditional student.   [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/google-career-certificates.-what-does-this-mean-for-higher-education) ![](https://blog.mutarainc.com/hubfs/Canva%20-%20Audience%20at%20the%20Conference%20Hall%20300x175.jpg) [Trends,](https://blog.mutarainc.com/tag/trends) [2020,](https://blog.mutarainc.com/tag/2020) [HEUG](https://blog.mutarainc.com/tag/heug) ### [2020 Virtual Alliance Recap](https://blog.mutarainc.com/2020-virtual-alliance-recap) Virtual Alliance 2020 is in the books.  Over the course of the week, we learned how to attend sessions from our homes, got to see where friends and colleagues worked, and was photobombed by toddlers and pets.  As expected, the overall theme was COVID-19 and how institutions are coping and planning. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/2020-virtual-alliance-recap) ![](https://blog.mutarainc.com/hubfs/Canva%20-%20Empty%20Lecture%20Hall%20Close-up%20300x175.jpg) [Higher Education,](https://blog.mutarainc.com/tag/higher-education) [Trends,](https://blog.mutarainc.com/tag/trends) [In the news](https://blog.mutarainc.com/tag/in-the-news) ### [CSU cancels most in-person classes this fall. Why this is a big deal](https://blog.mutarainc.com/csu-cancels-most-in-person-classes-this-fall.-why-this-is-a-big-deal) This afternoon, CSU Chancellor Timothy P. White announced that with limited exceptions, virtual-only learning will continue through the fall term.  This means that close to 500,000 students won't be returning to campus until 2021 at the earliest.  However, that's just the tip of the iceberg. [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/csu-cancels-most-in-person-classes-this-fall.-why-this-is-a-big-deal) ![Frustrated applicant](https://blog.mutarainc.com/hubfs/Canva%20-%20Frustrated%20stressed%20woman%20upset%20about%20online%20problem%20looking%20at%20laptop%20300x175.jpg) [Best practices,](https://blog.mutarainc.com/tag/best-practices) [Examples,](https://blog.mutarainc.com/tag/examples) [User experience](https://blog.mutarainc.com/tag/user-experience) ### [Is Friction affecting your candidates' college application experience?](https://blog.mutarainc.com/is-friction-affecting-your-prospective-students-digital-college-application-experience) Last week, one of our customers shared an article with us that (1) describes their biggest pain point, (2) how that pain is translated into different areas of friction, and (3) how they see Mutara's products helping them.   [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/is-friction-affecting-your-prospective-students-digital-college-application-experience) ![](https://blog.mutarainc.com/hubfs/Canva%20-%20Communal%20Area%20of%20Busy%20College%20Campus%20with%20Students%20300x175.jpg) [Higher Education,](https://blog.mutarainc.com/tag/higher-education) [Trends,](https://blog.mutarainc.com/tag/trends) [In the news,](https://blog.mutarainc.com/tag/in-the-news) [2020](https://blog.mutarainc.com/tag/2020) ### [Opening up our Campuses. What can we learn from what China's doing?](https://blog.mutarainc.com/opening-up-campuses-after-stay-at-home.-what-we-can-learn-from-china) As the discussion about re-opening businesses gets underway, one of the most challenging areas to consider is re-opening our campuses.  How do you balance public health with the realities of campus life?  Where do you start as you develop these plans? [Larry Grey](https://blog.mutarainc.com/author/larry-grey) [Read More](https://blog.mutarainc.com/opening-up-campuses-after-stay-at-home.-what-we-can-learn-from-china) [4](https://blog.mutarainc.com/page/4) [5](https://blog.mutarainc.com/page/5) [6](https://blog.mutarainc.com/page/6) [7](https://blog.mutarainc.com/page/7) [8](https://blog.mutarainc.com/page/8) ### Schedule a Demo #### Company - [About Mutara](https://info.mutarainc.com/about-mutara) - [Blog](https://blog.mutarainc.com) - [Privacy Policy](https://info.mutarainc.com/privacy-terms) #### Products - [Admissions Candidate Application](https://info.mutarainc.com/product-application-for-admissions) - [Non-Degree Registration and Enrollment](https://info.mutarainc.com/product-continuing-education) [Follow us on LinkedIn](https://www.linkedin.com/company/mutarainc/) [Follow us on Twitter](https://twitter.com/mutarainc) [Follow us on Facebook](mailto:info@mutarainc.com)